a woman starting a real estate agency

Starting a Real Estate Agency: What You Need To Know

There’s no question that the real estate industry has enjoyed plenty of gains and booms over the past few years. It can be one of the most volatile, competitive, and exciting markets out there. For those in the industry, realtors understand better than anyone how quickly things can change, and what a rewarding career path it can offer. So, what happens if you want to solidify your career choice and establish your own real estate agency? This is a great way to take your knowledge and passion for real estate to the next level and start your own business.

While having such a lofty career goal is fantastic, you’re going to need more than just motivation and excitement to push you forward and help you to succeed. With that said, here’s what you need to know if you want to establish your own real estate agency.

Start with a Robust Business Plan

Just like starting any new business, the first step should be to start with a business plan. This plan should cover short- and long-term goals, laying out the roadmap to your business’s success. If you need financial backing, e.g., a loan or a partner, a business plan will often be required. Writing a business plan requires time, thought, and research, so be sure not to rush through it or you’ll end up missing important details.

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How Many Employees Do You Want to Bring On?

Now it’s time to think about how many employees you plan to bring on. Maybe you want to just keep it small to start with, and then branch out as the business grows over time. This is typically the safest route to take.

Will You Specialize in a Particular Market or Niche?

Because the real estate market is so competitive, it may be helpful to have a niche that you specialize in. This gives you a way to build a name for yourself in the industry and start to position yourself as an expert in that niche. For example, maybe you want to specialize in properties for families, empty-nesters, or working professionals, or perhaps you want to focus on small houses, etc. Do whatever you feel comfortable, knowledgeable, and passionate about.

Build Your Marketing Campaign

It would be great to think that you can simply open up a business and the customers will flock to you, but that is rarely the case. Instead, you’re going to need to be prepared with an engaging and effective marketing campaign to get the word out and reach a large pool of potential clients. 

For small and new businesses, a digital marketing campaign usually offers the most bang-for-your-buck. These are much more cost-effective than the traditional marketing campaigns, and yet a digital one has the ability to reach a broader swath of potential customers.

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Cover Yourself and Your Agency with Real Estate Agent Insurance

Another thing you’ll need to look into is real estate agent insurance. While you might have a term life policy, a real estate agency policy is probably not on top of your mind. But, the fact is that it provides a level of protection for you and your real estate agency. General liability real estate agent insurance gives you peace of mind, and you’ll have proof of insurance should your clients ask for it. This can give you a competitive edge over other agents in the area.

When it comes to the ideal real estate insurance policy, you want to be able to pick and choose what you need and want. This ensures you’re not overpaying for your policy. Customization and affordable prices are exactly what Next Insurance is known for. A real estate agent insurance policy from Next Insurance starts at just $25 per month, which makes it affordable even for a new agency such as yours. Once you’ve got your real estate insurance certificate, be sure to post that you are covered on your website. It’s a great way to build trust and authority in the market.

So, if you have dreams of making it big in the real estate industry and starting your own real estate agency, these are some basic tips and considerations you’ll want to be aware of as you embark on your exciting journey.

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